Animal Protection Program —— Faux Fur Collection


—— Even a fur trim comes from extreme cruelty to animals

Whether a fur pom-pom, fur collar or fur trimming on jackets and scarves, each tiniest piece of trim is directly connected to cruelty to animals. No matter how much fur is used, from an animal welfare perspective , real fur is never 'ethically correct'. The fur industry has been serving us this and many other lies for years in order to rehabilitate the use of fur. In fact, in the past years up to 100 million animals died annually to be turned into fashion items. 

Ninety-five percent of furs traded worldwide originate from fur farms where mink, racoon dogs, foxes and other animals are kept in tiny wire cages. In these cages the animals are unable to act out natural behaviour and have species-typical experiences like swimming or digging. This monotonous life leads to permanent stress, severe behavioural disorders, self-mutilation and cannibalism. After a few months, the young animals on fur farms are killed in the so-called 'fur harvest'. They suffer an agonising death by gassing or electrocution.


Fashion has been long engrained as an important part of expressing oneself. For some, a T-shirt and jeans works well. Others want a more elegant style that’s filled with pearls, fancy shoes, and animal fur. Luckily, times are changing. More people around the world are realizing the importance of environmental sustainability and are thus, fighting animal cruelty with a vengeance.

To continue giving elegance and grace to these people, faux fur was created. At first, faux fur was lacking in quality and came off as cheap. Now, as technology has advanced and designers have perfected the manufacture of synthetic materials, it’s hard to tell the difference between faux fur and real fur.

We insist on calling for the protection of animals, while still pursuing beauty. So we launched the Animals Faux Fur Collection which 100% made of faux fur. Wearing our clothes, you can proudly tell others that "I am beautiful and I never hurt any animals!", and even call for more people to participate in protecting animals. Fashion can also be a kind of morality.


1. Tundra Wolf Shawl Collar Coat in Snow Wolf



2. Arctic Fox Hooded Full-Length Faux Fur Coat in ARCFOX



3. Champagne Fox Faux Fur-Trimmed Shawl



4. Faux Lynx Fur Hooded Full-Length Coat



5. Unruliness Sheepskin Coat in Leopard Print




—— What is Faux Fur?

Faux fur is a term used to describe synthetic fabric that’s been created to mimic the aesthetics of animal fur. It’s often used interchangeably with fake fur. To create this manmade fabric, many manufacturers use blends of acrylic and other synthetic materials sewn together to look like real fur accessories. Since the materials used are more durable than real fur, they’re able to be dyed any color and created in different thicknesses. Faux fur is more durable, accessible, and ethical than real fur and doesn’t require expensive care and storage. Because of this, more and more people are making the switch to faux fur and the animal fur industry is slowly fading.

—— What is Real Fur?

Real fur is exactly as it sounds. It’s made from the real fur of living animals to produce accessories, coats, blankets, and more. To get one piece of real fur attire, it usually requires hundreds of animals to be killed. Real fur can come from a number of different animals, but is most commonly from chinchillas, foxes, wolves, rabbits, lynxes, and more. Since production requires hundreds of animals, and caring for these animals are expensive, the animals are often held in unethical ways until their death. They’re crammed into small cages where disease runs rampant and the animals are extremely stressed. The actual slaughter of the animals is also very inhumane and one of the reasons why so many people have made the switch to faux fur. 

—— The Main Differences Between Faux Fur and Real Fur

The main differences between faux fur and real fur are the source. Faux fur is made out of synthetic materials in an attempt to mimic the appearance of animal fur. Real fur comes straight from an animal and is used to create accessories, outerwear, and blankets. Faux fur does not harm any animals in the process, while real fur takes up to hundreds of animals for a single coat. Roughly 50 million animals are killed each year just for the production of real fur products—faux fur requires killing 0 animals.

Faux fur has more durability and is able to withstand the test of time without expensive cleaning and caring procedures. Many high-quality faux fur products can be washed in the comfort of your own home while real fur requires dry cleaners who specialize in animal fur. Faux fur can be stored easily year-round while real fur requires precise conditions that are only achieved in climate-controlled units.


At SCHVIONS, we only use 100% faux fur in our products. We’re committed to providing you with high-quality products that look and feel like real fur and will last you for years to come. We truly believe that faux fur has made advancements over time and is now far superior to real animal fur. If you’re ready to make the switch to faux fur, head to our product selection today. We’re proud of our faux fur products that were born out of a simple idea in a very special place.

Please join us to protect the animals together!